Post by account_disabled on Dec 5, 2023 10:22:06 GMT
Each user sees a different arrangement of results in the SERPs depending on various factors, primarily their geographical position. In this way Google aims to highlight those geographically relevant contents for the specific search in question, which would not be perceived as equally important in different circumstances. This aspect is particularly relevant for companies that operate at a local level , such as restaurants, accommodation facilities or traditional points of sale, which through Local SEO can be found more effectively by potential customers. Featured Snippets Featured or “zero result” Snippets are a defining feature of modern Google results pages. Positioned at the top of the SERP, these snippets appear before other organic results, occupying a prime position at the top of the SERP. featured snippet google zero result The purpose of these snippets is to provide direct and concise answers to users' questions, often without the need to click on additional links. This privileged position makes zero results highly desirable, as they can generate greater visibility and traffic.
Rich Snippets among organic results Rich snippets represent Telegram Number significant evolution in the search results offered by Google and other search engines. Rich Snippet example These enriched snippets not only provide more detailed information than just results, but can also significantly improve your website's visibility on Google. When a user types a keyword into the search bar, rich snippet results present more detailed and relevant content than traditional search results, thus making their offer more attractive to the user. For this reason, optimizing your site with structured data for rich snippet generation can represent a competitive advantage, increasing the likelihood that users will click on your result and, therefore, improving visibility and traffic to your website. Sitelinks and Minilinks: what they are and what they are for Google Sitelinks are links that lead to pages within the website. These are links placed in the first position boxes in the SERP among the search results. Sitelinks and Sitelinks Search Box The user finds in the boxes general answers to searches for information typed on Google and by clicking on the links he can directly access the page that exposes the topic in question.
The new Google features show the lines of the page that answer the questions posed by users highlighted in yellow. Sites that have an internal search engine can obtain the Sitelinks search box by implementing WebSite-type structured data on the Homepage. Google Minilinks are links that appear below the snippet and lead to a different page than the one that appears in the standard result. Unlike Sitelinks, they can also appear for snippets of positions following the first. The elements on the right of the SERP Google is able to recognize elements that are linked to others by relationships and on the right side of the SERP it is possible to find "extra" content . For example, it can be famous subjects (politicians, athletes, writers, actors, etc.), but also intellectual products (famous buildings, books, films, etc.). For information queries, information taken from Wikipedia and other authoritative websites, images and related searches are mainly identified. In the case of searches relating to specific companies, cards with reviews, addresses, maps and other potentially useful information for the navigator are shown. What is the Knowledge Graph? These concepts are highlighted through special boxes on the right of the SERP . The Knowledge Graph formula allows you to collect all the information related to the concepts of the entities such as: relevant images from Google Images; date of birth; death date; height; associated works; colleagues; relatives or partners; The boxes are complete with related searches for other entities relevant to the entity in question, making it easier for users to locate other information.
Rich Snippets among organic results Rich snippets represent Telegram Number significant evolution in the search results offered by Google and other search engines. Rich Snippet example These enriched snippets not only provide more detailed information than just results, but can also significantly improve your website's visibility on Google. When a user types a keyword into the search bar, rich snippet results present more detailed and relevant content than traditional search results, thus making their offer more attractive to the user. For this reason, optimizing your site with structured data for rich snippet generation can represent a competitive advantage, increasing the likelihood that users will click on your result and, therefore, improving visibility and traffic to your website. Sitelinks and Minilinks: what they are and what they are for Google Sitelinks are links that lead to pages within the website. These are links placed in the first position boxes in the SERP among the search results. Sitelinks and Sitelinks Search Box The user finds in the boxes general answers to searches for information typed on Google and by clicking on the links he can directly access the page that exposes the topic in question.
The new Google features show the lines of the page that answer the questions posed by users highlighted in yellow. Sites that have an internal search engine can obtain the Sitelinks search box by implementing WebSite-type structured data on the Homepage. Google Minilinks are links that appear below the snippet and lead to a different page than the one that appears in the standard result. Unlike Sitelinks, they can also appear for snippets of positions following the first. The elements on the right of the SERP Google is able to recognize elements that are linked to others by relationships and on the right side of the SERP it is possible to find "extra" content . For example, it can be famous subjects (politicians, athletes, writers, actors, etc.), but also intellectual products (famous buildings, books, films, etc.). For information queries, information taken from Wikipedia and other authoritative websites, images and related searches are mainly identified. In the case of searches relating to specific companies, cards with reviews, addresses, maps and other potentially useful information for the navigator are shown. What is the Knowledge Graph? These concepts are highlighted through special boxes on the right of the SERP . The Knowledge Graph formula allows you to collect all the information related to the concepts of the entities such as: relevant images from Google Images; date of birth; death date; height; associated works; colleagues; relatives or partners; The boxes are complete with related searches for other entities relevant to the entity in question, making it easier for users to locate other information.