Post by account_disabled on Feb 24, 2024 9:54:32 GMT
Read articles, shop online, or chat on messaging apps while watching TV. Scroll through your Instagram feed, and in the meantime talk to someone on the phone. Or again, cooking by reading a recipe open on the tablet and listening to Spotify from the computer. Does this happen to you too? The Internet invades our lives to such an extent that we are no longer limited to looking at one screen at a time, or doing only one thing at a time. Everyday life is increasingly digital and is experienced on different communication channels at the same time, so it is necessary for brands to also follow its evolution. In fact, the average consumer, before buying, increasingly tends to do research on the web, comparing different products. This not only applies to online purchases, but also to those in physical stores: the habit of visiting a store in person and then looking for the same products on the Internet at a lower price has become very common. Through this sea of alternatives, different brands, sites and channels are chosen : some purchase on the company website, some from the Instagram or Facebook page, some from Google shopping ads.
If you also want to sell, you must be present in this path of the new customer Middle East Phone Number List journey that the customer completes during the relationship with a company. Carrying out a project on all available channels means being found by your potential customers everywhere, to always be reachable. In short… the time has come for omnichannel ! But what exactly does it consist of and how to create an omnichannel strategy? Let's see it! What is omnichannel? When we talk about omnichannel , we are referring to the synergistic management of all a company's communication channels . In this cooperation between offline and online, the customer experience is homogeneous and, regardless of the contact channel, the purchasing methods (costs, returns, refunds, discounts, and so on) are identical. To better understand what it is and what impact it has on business, let's look at some data together that emerged from the research of the Multichannel Observatory promoted by the School of Management of the Polytechnic of Milan and by NielsenIQ. In 2021, users who used e-commerce or who took advantage of digital platforms in their purchasing journey were 46.1 million , or 88% of the Italian population over 14 years of age .
Also in the same year, 69% of users discovered new brands online and 76% used the internet to compare brands of products or services to purchase. At this point it becomes necessary to shed some light on two other very widespread terms that are often confused with omnichannel: multichannel and crosschannel . Omni, multi or cross: what's the difference? The three terms are often used synonymously with each other, but this is not correct. Multichannel marketing, or multichannel marketing , provides the customer with multiple channels to choose from to come into contact with the brand. Unlike an omnichannel strategy, different offers and proposals are presented based on the channel . Crosschannel marketing , on the other hand, is based not only on the use of multiple channels, but above all on the interaction between them. In short, the objective is to exploit the consumer's experience and attention on one channel to bring it to another and increase the level of involvement with brands and products. The big difference between cross and omni is that within cross-channel, when we move from one channel to another, we do not find the same economic conditions and the same identical advantages. Examples of omni, multi and cross marketing Confused? Let's give some examples.
If you also want to sell, you must be present in this path of the new customer Middle East Phone Number List journey that the customer completes during the relationship with a company. Carrying out a project on all available channels means being found by your potential customers everywhere, to always be reachable. In short… the time has come for omnichannel ! But what exactly does it consist of and how to create an omnichannel strategy? Let's see it! What is omnichannel? When we talk about omnichannel , we are referring to the synergistic management of all a company's communication channels . In this cooperation between offline and online, the customer experience is homogeneous and, regardless of the contact channel, the purchasing methods (costs, returns, refunds, discounts, and so on) are identical. To better understand what it is and what impact it has on business, let's look at some data together that emerged from the research of the Multichannel Observatory promoted by the School of Management of the Polytechnic of Milan and by NielsenIQ. In 2021, users who used e-commerce or who took advantage of digital platforms in their purchasing journey were 46.1 million , or 88% of the Italian population over 14 years of age .
Also in the same year, 69% of users discovered new brands online and 76% used the internet to compare brands of products or services to purchase. At this point it becomes necessary to shed some light on two other very widespread terms that are often confused with omnichannel: multichannel and crosschannel . Omni, multi or cross: what's the difference? The three terms are often used synonymously with each other, but this is not correct. Multichannel marketing, or multichannel marketing , provides the customer with multiple channels to choose from to come into contact with the brand. Unlike an omnichannel strategy, different offers and proposals are presented based on the channel . Crosschannel marketing , on the other hand, is based not only on the use of multiple channels, but above all on the interaction between them. In short, the objective is to exploit the consumer's experience and attention on one channel to bring it to another and increase the level of involvement with brands and products. The big difference between cross and omni is that within cross-channel, when we move from one channel to another, we do not find the same economic conditions and the same identical advantages. Examples of omni, multi and cross marketing Confused? Let's give some examples.