Post by account_disabled on Dec 3, 2023 5:02:43 GMT
All marketers know that it is much more difficult and expensive to win over a new customer than to retain them. But we still need to know when this one will leave Publication date :April 30, 2021 Flipboard Reddit Pinterest WhatsApp E-mail BY JAMES FRAMPTON , SVP AND MANAGING DIRECTOR EMEA OF SUGARCRM In Ridley Scott's 2013 film Cartel , a philosophical Brad Pitt turns to Michael Fassbender and tells him "you don't know someone until you know what they want." In a business context, we can draw inspiration from this and question the importance of understanding what matters to our customers in order to get to know them.
Unfortunately, most businesses don't have a clear idea of who their customers are. And those who succeed best do not necessarily have a global view. The image they have of their customers remains Country Email List fragmented and blurred. In customer relations, it appears from various studies that an overwhelming majority of CRM data that could be available is missing (around 90%) and that far too much is downgraded each year (almost 70%). So the data you have is probably not as complete as you think.
Basically, if you don't have a complete view of your customers, your business won't be able to realize its full potential. And the harm will be even greater for those who do not realize it. This can manifest itself in several ways. If your sales and marketing activities are not giving you complete satisfaction, it is certainly because you do not know your customers well enough.
Not only are you not making as many sales as you could, but you also can't predict them and this lack of visibility inevitably translates into losses. And your efforts to understand what went wrong and why your sales and marketing strategies aren't fully successful incur additional costs. You may even end up purchasing customer profiles from third parties when the data and insights you need have been in front of you all along. And if you don't understand your customers, you will also have difficulty retaining them...
Unfortunately, most businesses don't have a clear idea of who their customers are. And those who succeed best do not necessarily have a global view. The image they have of their customers remains Country Email List fragmented and blurred. In customer relations, it appears from various studies that an overwhelming majority of CRM data that could be available is missing (around 90%) and that far too much is downgraded each year (almost 70%). So the data you have is probably not as complete as you think.
Basically, if you don't have a complete view of your customers, your business won't be able to realize its full potential. And the harm will be even greater for those who do not realize it. This can manifest itself in several ways. If your sales and marketing activities are not giving you complete satisfaction, it is certainly because you do not know your customers well enough.
Not only are you not making as many sales as you could, but you also can't predict them and this lack of visibility inevitably translates into losses. And your efforts to understand what went wrong and why your sales and marketing strategies aren't fully successful incur additional costs. You may even end up purchasing customer profiles from third parties when the data and insights you need have been in front of you all along. And if you don't understand your customers, you will also have difficulty retaining them...